A COMPLETE GUIDE FOR BETTER LABEL ADHESIVE PERFORMANCE
BY KATIE FORSYTHE
When it comes to label performance, adhesive choice is just as important as graphics, durability, or print method. The wrong adhesive can lead to peeling labels, residue, or failure in challenging environments — all of which affect product presentation, compliance, and operational efficiency. At DLS, we help customers pair the ideal adhesive and label stock to ensure consistent, long-lasting results across every application.
This guide breaks down the adhesive and material options available, the factors that influence performance, and how DLS works with businesses to select the right label construction for their needs.
Choosing the right adhesive starts with understanding how each type performs. Most pressure-sensitive labels fall into two main categories — permanent and removable — with specialty adhesives available for unique environments.
Permanent adhesives are designed to stay in place for the life of the product. Once applied, they form a strong, long-term bond and are extremely difficult to remove without damaging the label or the surface. These adhesives are ideal for:
Because of their strength, they’re the best choice for labels that must remain legible and intact throughout shipping, handling, and product use.
Removable adhesives offer a secure bond while still allowing the label to be peeled away cleanly, leaving little to no residue. These adhesives are commonly used for:
However, their performance can be affected by environmental conditions, dwell time, and the type of surface they’re applied to. Testing on the actual substrate is always recommended.
For applications with unique challenges, specialty adhesives provide solutions beyond standard permanent or removable options. These include:
DLS offers access to a wide range of these specialty formulations to meet industry-specific requirements.
Retail Promotions
Removable adhesive paired with a paper label materials supports clean removal for seasonal or short-term promotions.
Frozen Goods
Freezer-grade adhesives and synthetic film materials ensure labels stay intact in sub-zero temperatures.
Outdoor Labels
Durable, weatherproof adhesives and film label materials withstand sunlight, moisture, and abrasion.
Product Packaging
Permanent adhesives with polypropylene (or other film materials) deliver durability through shipping, handling, and shelf life.
Even the best adhesive can fail if it’s matched with the wrong environment or surface. Here are the primary considerations when selecting an adhesive:
The type of surface — smooth, rough, curved, low-energy, or textured — plays a major role in adhesive performance. Smooth surfaces like glass and metal typically allow strong bonding. Surfaces like waxed cartons, oily containers, or textured plastics can require aggressive adhesives or specific material combinations.
Labels may be exposed to heat, cold, moisture, UV light, or chemicals. These factors directly impact adhesion strength. For example:
Consider whether the label will remain permanently or be removed after days, weeks, or months. Longevity expectations will guide whether a permanent, removable, or specialty adhesive is the best fit.
Yes. Adhesives can dry out or lose tack if stored in poor conditions. Keeping label rolls in a clean, climate-controlled area and using them within their recommended shelf life helps maintain performance. Also, ensuring your customer has the most durable adhesive for harsh conditions can help extend its shelf life.
Sometimes—but many environments have unique requirements. Temperature extremes, moisture, chemical exposure, or unusual surfaces can all affect adhesion. Because of this, a “one-size-fits-all” adhesive may not perform consistently. Testing is recommended.
The surface the label will be applied to is the biggest factor. Smooth surfaces like glass and metal pair well with standard adhesives, while textured plastics, low-energy materials, or oily surfaces often require specialty adhesives to achieve a strong bond.
Yes. Adhesives can dry out or lose tack if stored in poor conditions. Keeping label rolls in a clean, climate-controlled area and using them within their recommended shelf life helps maintain performance. Also, ensuring your customer has the most durable adhesive for any harsh conditions can help extend its shelf life.
The right combination of label adhesive and stock is essential for performance, durability, and cost-effectiveness. With the wide variety of materials and adhesives available, partnering with a label expert ensures your customer's labels consistently meet expectations — no matter the environment or application. Contact us today to discuss your customer's label requirements and find the best solution for their application.
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