Label Use Conditions
Beyond knowing that your customer’s labels will be used in cold conditions, getting the right label requires knowing additional information about the environment in which the label will be used.
Indoor or Outdoor
Labels that need to perform in cold outdoor conditions could also need to stand up to wind, rain, snow and UV exposure. All of these conditions could affect the choice of label material as well as the most appropriate ink and print process.
Exposure to Moisture
If the label will be used in a cold and wet environment it could affect the choice of substrate. For example, a paper label that holds up well to cold, dry conditions could deteriorate when exposed to moisture.
Freezing and Thawing
Does the label need to perform after thawing? Some labels will perform well while frozen, but the adhesive or substrate may deteriorate when thawing due to the moisture that can be created by thawing frost.
Time from Application to Freezer
The choice of label would vary depending on how quickly the items will go from labeling to freezer. Certain adhesives require time to form a permanent bond between the facestock and substrate. Even items that have been appropriately labeled in a warm environment may fail if they are placed in the freezer before this bond has happened.