Label Recognition: The AR label is designed in such a way that it contains markers or triggers that can be recognized by an AR app or a device's camera.
AR App or Browser: To engage with AR labels, consumers require an AR app or a web browser capable of detecting the AR markers on the label. When partnering with DLS for your AR labels, you have the option to use our app, customize it as your own, or employ a dedicated webpage.
Scanning the Label: When a consumer directs their smartphone's camera towards the AR label, the AR app or browser identifies the markers on the label, prompting the activation of a digital overlay.
Digital Content Overlay: The digital overlay can encompass diverse content forms, including videos, animations, 3D models, interactive games, extra product details, promotional offers, and more. This digital content appears to be layered onto the physical label, forming an augmented reality encounter.
Interaction: Users can then seamlessly interact with this digital content in real time, fostering an immersive and captivating encounter that deepens their comprehension of the product, brand, or associated information.