The facestock of a label is typically the most recognizable since it’s the printed part. Like the liner, label facestocks are manufactured in two main material categories: paper and film. While both facestocks create a high-quality label, choosing one over the other has specific advantages.
Paper Label Facestock
Paper facestocks are the most cost-effective solution of the two materials, which can be a significant consideration for small businesses or facilities with limited resources. Typically, paper is also more customizable in the selections of color and texture to suit different needs and offers sharper and higher quality print.
With various paper facestocks to choose from, customers can customize the look and feel of their labels. Some premium paper facestocks, like the ones on a wine bottle, can be textured or matte to provide a more custom or higher-end appearance and feel. Potential downsides are that some paper facestocks, while economical, can be flimsy and sometimes rip or wrinkle over time. In some cases, paper facestock may require the use of a topcoating to increase its durability.
Film Label Facestock
Film facestocks, on the other hand, are more durable and long-lasting than their paper counterpart. Film materials are less porous and can withstand more heat, moisture, or chemical exposure. For this reason, film facestocks are more suitable for outdoor products, toiletries, or food products that can potentially damage the labels.
In general, film materials are more flexible and tear-resistant than paper. The print doesn't have the same sharpness as paper facestocks, but these labels are typically smooth to the touch and built to last.
Sustainable Label Facestocks
If your customer prioritizes environmentally friendly labeling solutions, sustainable facestock options are available. Both paper and film facestocks can be sustainable under the right circumstances. For instance, post-consumer recycled paper or film indicates that the facestock is produced from recycled material. Recyclable facestocks also make it easier to recycle the labels. Sustainably sourced and certified or biodegradable non-tree sourced paper facestocks are also an excellent option as are plastic films made from non-petroleum products.