Integrated Labels Made Easy


You’ve heard about integrated Labels, seen them in action, but wonder if they are worth pursuing? Well, they are! Since introducing our integrated product line, we have seen significant activity.

We originally thought the product line would be mostly stock item based, but have since learned this product line is also very much a custom one. That means you have stock items for smaller applications or for use with standardized software packages, but the big volume will come through as a custom product.

This guide is designed to help you sell integrated labels by giving you some additional information and answering the most frequently asked questions. For more information, please contact us at marketing@teamdls.com.

Who uses Integrated Labels?

There are many industries and applications for integrated labels. The most common ones are:

Warehousing and Logistics:

It is common for a distribution operation to use an integrated label as a picking document, pack list and shipping label. It is a convenient, single document solution for both picking and shipping products.

Invoicing:

Integrated labels are a great way to both ship a product and invoice it at the same time. In one document, the client has everything they need to send out an item and present a bill for payment.

Direct Mail Shipments:

At times, a direct mail shipment will need to be returned. With an integrated label, a client has the return label built right into the pack list, making it easy for the purchaser to return product they decided they don’t want or need.

Pharmacy Applications:

With an integrated label, a pharmacist is able to print important patient education information about the prescription as well as the labels that are applied to the prescription bottle or box. This allows for an exact match, making it easier and quicker to fill prescriptions for their clients.


Gift Messages:

With an integrated label, it is very easy to ship a product and include a gift message for recipient. It allows you to include your marketing message as part of the fulfillment operation so the recipient receives both the product and message at the same time.

Service Reminders:

Integrated labels are a very efficient way to provide a client with a copy of their service receipt along with a preprinted service reminder. This is highly useful in the automotive market for repairs, oil changes, and tire rotations.

Marketing departments:

Are great places to make an integrated label sales call because they are always looking for new ways to get effective marketing messages across to their clients. And, if they can get their message to ride free in a package that they know will be opened and seen by their client, even better.


In pharmacy applications:

The head of the pharmacy group itself will be key to decision making on integrated labels. This is typically someone at the corporate office who is responsible for the effectiveness of the pharmacies themselves.

A piggy back integrated label:

A piggy back is created by cutting a label patch and affixing it to the front of the form with adhesive. The liner of the label remains with the form after the label itself has been removed. Again, this is a good solution, but it can be expensive and the thickness of the patch makes for uneven packaging that can create unwanted curl and jam a printer.

A liner patch integrated label:

This type uses the form itself as the face stock and applies a liner patch to the back of the form. This reduces some of the thickness associated with the piggy back process and allows for a smooth face surface to print on. A patch typically does not hold a very tight tolerance and the patch itself may have an unglued edge that can catch in a printer.

DLS integrated labels:

Our Integrated Labels also use the face of the form as the face stock for the label, but instead of a patch, the liner is applied the entire width of the form. This allows for very tight tolerances and a very smooth, consistent glued edge so the integrated label runs through the printer without jamming. Also, the full width liner is less bulky than piggy back, or form/label combinations. It is very cost effective since the entire integrated label is applied in-line at high speeds as the form is being created.

I have some customers that would benefit from Integrated labels but who do I call?


This depends on the industry and application, but in general, the person you need to speak with is the user of the integrated label, or the forms and labels that you want to transform into an integrated label. For instance, in a shipping and logistics company head right over to the warehouse and speak with the manager there. They have a direct interest in making sure they have the best product for their operation. And, if they don’t control the purchase, they know who does and they heavily influence a decision.

How does an integrated label differ from a form/label combination?


Actually there are few types of integrated form/label products.
A form/label combination is manufactured by gluing two streams together with a seam. One stream is the form and the other stream is the label. While very effective, this is a more expensive product to produce and there is a relatively heavy glue line where the two materials are joined. This sometimes presents difficulty when the form/label is run through a laser or inkjet printer. Form/label combinations were much more prevalent in the impact printer days.

While all of the above types of integrated labels will get the job done, our integrated labels are the most refined and reliable.

Will an integrated label work with standard software packages?

Absolutely. Most accounting and logistics software packages have an integrated feature that allows a form and label to be produced at the same time.

Here is a list of some of the more popular packages:

7 Hills Business Solutions Ltd.
Advanced Logistics Systems
Cal Ultra Solutions
Clipper Ship
CLS – CoLinear Systems, Inc.
Datamann
Data Management Associates
Distribution One
Ecometry – Pack List – FedEx Flow Pick
eFORMz – Minisoft
Harvey
IBS – Endicia
Information Integration Group

Kewill
LabelFlow – Jolly
Mailware – Core Technologies
MerchantCompanion2
MOMS – Dydacomp’s Mail Order Manager
NetPush Order
Newhaven
OneSource Software
Orderwave
PureCommercial
ShipWorks – Interapptive
Tadley
TrueShip

What are some selling tips for integrated labels?

  • The most obvious benefit to a client is the fact that one combined document can do the work of two or more individual documents. There are tremendous efficiencies to be had through minimizing the activities necessary to pick, pack, ship and invoice products.
  • Because an integrated label combines all components into one document, operational errors are reduced, allowing your clients to better service their customers.
  • There are also cost savings related to the product itself. You only need one document so you save on printing costs. You minimize your inventory which reduces obsolescence.
  • If your client already uses a form/label combination or a patch integrated product, they will see savings by purchasing our in-line produced integrated label.
  • Providing test product is a great way to entice a client to try your integrated label idea. With the many integrated label stock items DLS carries, you can offer to provide a supply, such as 100, 200 or 250, which they can run and see for themselves how the document functions in their printers. DLS will provide you with these samples at no cost.
  • We have a marketing brochure available that allows you to customize it with your company name, information and prices. For more information please email us at marketing@teamdls.com.
  • Remember, with integrated labels, you are selling a system that saves time and money. You should be able to gain a higher margin; just be sure to articulate the operational savings your client will receive from the new document.

We hope “Integrated Labels Made Easy” has provided you with some useful tips and ideas on how to market this exciting systems-based product. As always, our expert team at DLS is ready to assist you with: technical assistance; design ideas; samples; and pricing in order to help you sell more products profitably.

Please feel free to contact us at marketing@teamdls.com for support and send your pricing requests to quotes@teamdls.com.

If you would like to speak directly with us, contact John Moberg at 800-397-3013 x159 or jmoberg@teamdls.com.